Archive for February, 2012

The Lady’s Maid: A Life in Service in America

Monday, February 27th, 2012

Downton Abbey, a drama that recently ended its second season on PBS about the English aristocracy and their servants during the Edwardian era, has become a cult hit in the United States. A great deal of its appeal is nostalgia for an elegant way of life unfamiliar to most of us. And there is likely not a woman alive who has not wished for a lady’s maid (of a nicer sort) than the dour and scheming O’Brien, lady’s maid to Lady Grantham (Cora Crawley). Ladies’ maids were part seamstress, masseuse, hairdresser, beautician and secretary. Unlike the rest of the servants, they reported directly to the lady of the house rather than to the housekeeper or butler, which set them apart from the others.

As Downton Abbey makes abundantly clear, a strict hierarchy ruled “below stairs” too. The butler, housekeeper and ladies’ maids were at the top. Because of the close nature of the relationship between the lady of the house and her maid, maids were carefully selected. According to The Lady’s Maid: Her Duties and How to Perform Them, a manual published in 1870,

As the office itself demands great neatness, skill and taste, as well as discretion and cleverness, they choose servants of a better education than ordinary; so that by mistresses and maids this is considered the highest kind of female service.1

Source: America's Historical Newspapers

Ladies’ maids often had special privileges, such as private sitting rooms, and held rank and authority over the other servants. They were literate, generally well-spoken, could often speak a foreign language and were expected to show a nicety of manners not often expected of the “lower servants.”

Generally only the wealthiest households in America could afford a lady’s maid. The Duluth News Tribune stated that “in this country a lady’s maid is almost entirely an indulgence limited to the rich…Here the compensation of a good lady’s maid varies from $30 to $60 a month. In Europe it may be half that.2

The News Tribune also noted that a servant class was built into the structure of European life. For example, in Europe, where upper class ladies often travelled with their maids, many hotels set aside certain (cheaper) rooms for the maids. It was rare in America to find such accommodations; the lady’s maid would be expected to be lodged as a regular guest.

Some Americans openly disapproved of the very concept of a lady’s maid, calling the practice, as the Cincinnati Daily Enquirer said, “a feeble and ridiculous custom.”3 The Enquirer went on to describe the duties of a lady’s maid: “When the lady finally leaves her couch, the maid must proceed to dress her—think of that, our young American women, who would be ashamed to be dressed by another woman!” Ultimately, the Enquirer declared the custom was “a mere affection of foreign habits—a bit of snobbishness.”4 Fundamentally, it was un-American.

Despite that sentiment, the lady’s maid often became a status symbol in the U.S. America’s wealthiest families adopted the European tradition of ladies’ maids, including the Rockefellers, the Vanderbilts, and the Astors, all of whom, as avidly reported in The Parson’s Weekly Blade, chose women who had lived among the families of European noblemen.5

Due to the highly personal nature of the relationship between the lady of the house and her maid, ladies’ maids were often hired on personal referral. Few want ads can be found for ladies’ maids in the newspapers of the time, but because they were such rare and curious commodities, numerous articles were published about them. No doubt, like today, readers enjoyed fantasizing about the lifestyles of the rich and famous.

The lady’s maid was expected to bring her mistress breakfast in bed, help her dress and undress (as many as five times a day), maintain and select her mistress’s wardrobe and jewelry, and style her hair. A skilled lady’s maid was much valued. Such a woman often served as a beautician and stylist. She could give a plain woman confidence as well as the much-desired sophistication and glamour to launch herself successfully into high society. The skills of one’s lady’s maid could mean the difference between triumph and failure.

The Daily Inter Ocean amusingly described the transformation of one unpromising debutante by an accomplished lady’s maid. After the “make-over”

not one of all the flock of debutantes could hold a candle to the ugly duckling, chic and distinguished in her carefully chosen gown, her straight brown hair fluffed and curled…the thin neck surrounded by a string of pearls so beautiful that in admiring them and calculating their value people forgot to notice that they covered bones. It was not in that girl to be a brilliant success but she was rescued from oblivion…All owing to the maid.6

Ladies’ maids also sometimes shared their style and beauty tips in the newspapers. The Baltimore American even ran a two-part series called “Confessions of a Lady’s Maid,” in which a maid shared her special techniques for beautifying her mistress and improving her figure.7 High society ladies often wore make-up, although many proclaimed they did not. The effect was to look natural, and their figures were often improved by the addition of padding and corsetry.

A position as a lady’s maid was not an easy one, subject as she was to the will and caprice of her mistress at all hours of the day and night. No wonder then that some ladies’ maids took advantage of their years of training in service and exposure to the fashions of high society to set themselves up as modistes and hairdressers catering to women of wealth. Ironically, as a lady’s maid interviewed by The Trenton Evening Times said:

Then the positions of maid and mistress are reversed and it is often Mme So and So who drives up in her brougham and requests an audience of her ex-bonne to plead longer time on the milliner’s bill that has grown out of all proportion to her income.8

Reportedly some of the finest modistes of New York had their start in service. In some ways, the story of ladies’ maids in America can be seen as true American success stories.

To find more information on what it was like to be a lady’s maid, simply search “lady’s maid” in the headline field of America’s Historical Newspapers.

Notes

1The Lady’s Maid: Her Duties and How to Perform Them, Houlston and Sons, London, 1870, p. 6. http://www.victorianlondon.org/publications/housemaid.htm Accessed 2-15-2012.

2“Lady’s Maid A Luxury,” The Duluth News Tribune (10-2-1902), p. 11.

3“The Lady’s Maid,” Cincinnati Daily Enquirer (4-1-1868), p. 4

4Ibid

5The Lady’s Maid Often Overworked and Rarely Appreciated,” The Parson’s Weekly Blade (2-15-1896), p. 2.

6“The Lady’s Maid” The Daily Inter Ocean (11-15-1896), p. 26.

7See “Confessions of a Lady’s Maid,” Baltimore American (9-25-1910), p. 45 and (10-16-1910), p. 53

8“Told by a Lady’s Maid,” Trenton Evening Times (7-11-1889), p. 2.

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Budding novelist uses online newspaper archive to recreate the Civil War-era French Quarter

Tuesday, February 21st, 2012

Guest blogger: Ja-ne de Abreu, an award-winning writer in the media production industry currently embarking on her first novel

The Louisiana Historical Newspaper Archive has proven to be an invaluable source for research for me. Currently, I am writing a historical novel set in New Orleans during the Civil War. Before access to this digital newspaper archive, I was able to find vague references to events that happened in the city during this period, but not many details. Once I started perusing the local daily newspapers of that era, I was able to find the missing key I needed to give my novel weight. For instance, several books and websites state that Mardi Gras did not occur during the Civil War. Yet local newspapers reveal that while there were no parades, Mardi Gras balls were held in 1862, 1864 and 1865, leaving 1863 the only year in this span with no mention of festivities.

Source: Louisiana Historical Newspaper Archive. Click to open full page in PDF.

The ability to access more than one local newspaper can provide a fuller perspective. For example, the Daily Picayune has a brief paragraph about the departure from New Orleans of Union General Benjamin Franklin Butler, who administered the city during the Civil War, but The Daily Delta features General Butler’s entire “Address to the People of New Orleans.” Other sources I researched gave me a general feel about how people lived then, but reading an actual newspaper from that era pulled me into their world, immersing me in local events as they happened and enabling me to feel and think as they did.

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Franklin scholar uses America’s Historical Newspapers to trace an ingenious hoax

Thursday, February 16th, 2012

Carla Mulford, Dept. of English, Penn State University

In December 2008 an essay about one of Benjamin Franklin’s cleverest hoaxes was published in The Proceedings of the American Philosophical Society. Written by distinguished Franklin scholar Carla Mulford, “Benjamin Franklin’s Savage Eloquence: Hoaxes from the Press at Passy, 1782” was awarded the prestigious William L. Mitchell Prize from the Bibliographical Society of America on January 27, 2012.

As explained in the Bibliographical Society’s press release, Dr. Mulford’s article…

Source: Proceedings of the American Philosophical Association (Dec. 2008)

concerns the printing, distribution, rhetorical strategy, and impact of Franklin’s bogus Supplement to the Boston Independent Chronicle, no. 705, dated 12 March 1782.  In its distributed second impression, this single-leaf extra contained two principal texts by Franklin that purport to be by others.  On the front is a report by an American Captain, Samuel Gerrish, on his capturing a cargo of human scalps taken in recent years “by the Senneka Indians from the Inhabitants of the Frontiers,” with incriminating documentation transcribed within the article (including an Indian’s note asking that the scalps be sent “over the Water to the great King” with the starving Indians’ request for better treatment). The second item, not present in the undistributed first printing of the hoax as a single-sided broadside, was a purported letter by John Paul Jones to the British administrator Sir Joseph Yorke, who had previously failed to honor a prisoner exchange agreement with Jones and had written disparaging testimonies regarding Jones and the related events. To fill out the pages of the paper, the hoax also contains advertisements typical of the Boston Independent Chronicle

Click to open prize-winning essay in PDF.

In her prize-winning essay, Mulford, Associate Professor of English at Penn State University and Founding President of the Society of Early Americanists, explains the “continued life of the first article (on the harvest of scalps),” which soon appeared in American newspapers and which was reprinted at least 34 times, “well into the nineteenth century, when it had the unintended effect of justifying hostilities to American Indians.” An appendix of “Nineteenth-Century Newspaper Re-Publications of the Supplement” concludes her study.

Among the high praise from the judges was this comment:

Dr. Mulford “displays a remarkable knowledge and control of the vast Franklin materials, primary and secondary, along with an excellent, precise bibliographical approach. A rare combination.”

Professor Mulford recently acknowledged the benefits of using Readex databases in her research for this article and her forthcoming book, Benjamin Franklin and the Ends of Empire:

America’s Historical Newspapers enabled me to trace the different contemporary and then later uses of the ‘scalping’ hoax. By way of background, let me point out that Franklin was profoundly troubled that the British military was paying Native peoples to create devastation on British Americans’ homes and to kill the people. Franklin had spent much of his time while in Pennsylvania (decades earlier) figuring out how best to negotiate peacefully with Indians. So he was outraged when the Indians became (by necessity and in an effort to preserve their own sovereignty) involved in the fray between Britons in North America and those in England. The Readex database made it possible for me to discover the posthumous uses to which Franklin’s hoax had been put, and, with terrible irony, I discovered that it was used to promulgate a form of Indian-hating by Americans in North America. The original target, British peoples in England, was lost, and the Indians received the central, negative thrust of the hoax. I think Franklin would have found this appalling. So I traced the uses of the hoax and made a record of it, so that others might see how periodical circulation takes on a life of its own.

Prof. Mulford is preparing an article about her use of the Archive of Americana, including Early American Imprints and Early American Newspapers.  Look for it in a future issue of The Readex Report.

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Just published — The Readex Report: February 2012

Tuesday, February 14th, 2012

In our latest issue: The emancipation efforts of a forgotten Founding Father; a felonious figure pens a revered evangelical reference; and social media’s unprecedented impact on academic networking.

The Connecticut Webster on Slavery

By Joshua Kendall, author of The Forgotten Founding Father: Noah Webster’s Obsession and the Creation of an American Culture

The pure-bred New Englander revered the Constitution. Though the eloquent statesman hated slavery, he sought to eradicate this evil without destroying the union. Division was anathema to him, as could perhaps be guessed from his ancestral name, Webster, which means “uniter” in Anglo-Saxon. And some three score and eight years before the outbreak of the Civil War, whose 150th anniversary we commemorated last spring, he advocated a moderate course designed to steer clear of bloodshed.…(read article)

A Reverend Revealed: The Real Identity of One of the Most Influential (and Simplistic) Thinkers of the 19th Century

By James Lutzweiler, Archivist and Rare Book Curator, Southeastern Baptist Theological Seminary

Pulitzer Prize winner William H. Goetzmann of Yale and the University of Texas was secure enough in his scholarship to be his own severest critic. About Beyond the Revolution: A History of American Thought from Paine to Pragmatism, the last book he wrote before his death in September 2010, Goetzmann lamented to this writer (who contributed one of the book’s backcover dust jacket reviews) shortly after its publication that he had forgotten to include a few thinkers he had intended to discuss. For a second editon, I would have suggested to him that he slightly modify the subtitle to read “…from Paine to Premillenialism,” and to have dedicated a chapter at least as long as that on Paine to a relatively unknown but enormously influential character called Cyrus Ingerson Scofield—when he wasn’t being called by his criminal alias “Charlie Ingerson.” (read article)

Academic Networking 2.0: Historians and Social Media

By Michael D. Hattem, PhD Student, Yale University

As the academic job market in history continues to shrink, networking has become something no tenure-track hopeful can afford to ignore. At the same time, the rise of social media has afforded historians with new and inventive ways to network with colleagues from around the world. Whether posting from conferences in real-time on Twitter, connecting with fellow historians on Facebook, or playing active roles in the blogosphere, younger historians are utilizing social media for both professional networking and scholarly development. (read article)

Subscribe today to receive the next quarterly issue of The Readex Report in your inbox. Browse previous issues in our archive. If you would like to comment, contribute or suggest an article, please email The Readex Report editor: readexreport@readex.com.

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Chocolate: A Readex Sampler (by Louis E. Grivetti)

Monday, February 13th, 2012

Chocolate: A Readex Sampler

By Louis E. Grivetti, Professor of Nutrition, Emeritus, University of California, Davis

International Association of Culinary Professionals (IACP) 2010 Award Finalist in the Culinary History category

Between the years 1998-2008 my large research team had the good fortune to be funded by a generous grant from Mars, Incorporated, to investigate the culinary, medicinal, and social history of chocolate.1 Our initial research focused on chocolate-related information from Mexico, Central America and the Caribbean, and the transfer of medical-related uses of chocolate into Western Europe. Between the years 2004-2008 our research shifted to the introduction, distribution, and social uses of chocolate within North America. To this end we paid special attention to cacao/chocolate-related aspects of agronomy, anthropology, archaeology and art history, culinary arts, diet and nutrition, economics, ethnic and gender studies, geography, history, legal and medical issues, and social uses.

Click to enlarge

Our research team drew extensively on Colonial Era and Federal Era documents available through Early American Newspapers, especially chocolate/cacao-related advertisements, articles, price currents, obituaries, and shipping news documents. As a scholar who formerly spent months using microfilm documents—winding and re-winding reels searching for specific documents on specific dates—I report here that the new technologies available through Readex have made my work and that of my students a hundred times easier. Now, with a click of our computer “mice,” team members can retrieve thousands of documents that previously would have taken weeks to amass.

Presented here are examples that provide a brief “taste” of these chocolate-related documents.

ACCIDENTS AND NEGLIGENCE

Chocolate manufacturing required roasting and preparing cacao beans prior to milling, and fires were commonplace. Boston chocolate-maker Daniel Jacobs lost not only his business but his house:

The building … contained, besides the furniture, provisions, &c. 3,000 lb. of cocoa, and several 100 lb. of chocolate, which were nearly or quite all destroyed. The loss, at a moderate computation, is said to amount to Fire Hundred Pounds, lawful money (Boston Post Boy, March 30th, 1772, page 3).

Lack of adult supervision of children sometimes led to terrible consequences as with this tragic report:

One morning last week a child about 3 years old accidentally overset a large sauce-pan of hot chocolate into its bosom, whereby it was so terribly scalded that it died soon after (Boston Evening Post, December 2nd, 1765, page 3).

CRIME

Brothers Bossenor and William Foster, mid 18th-century Boston merchants, repeatedly had bad luck as their establishment was burglarized several times:

Whereas some evil-minded person or persons have again broke open the store of the subscribers, on Spear’s Wharf, and last night took from thence a number of articles amongst which was two firkins butter, about 50 or 60 lb. of chocolate mark’d W. Call, and S. Snow, half a barrel of coffee, nine or ten pair lynn shoes, some cocoa and sugar. (The Boston News-Letter and New-England Chronicle, February 9th, 1769, page 2).

Unscrupulous chocolate manufacturers sometimes “extended” their products by adding brick dust, chalk, and other items. Joseph Mann fought against this trend and criticized merchants who defrauded customers:

Joseph Mann … sells Chocolate, which will be warranted free of any Adulteration, likewise New-England Mustard, manufactured by said Mann, who will be glad of the Continuance of his former Customers, and thankfully receive the Favour [sic] of others (Boston Post Boy, March 6th, 1769, page 2).

DISEASE: SMALLPOX

The 1764 Boston smallpox epidemic struck in January and by February a number of chocolate merchants relocated to the periphery of the city to escape the pox. Rebecca Walker, manager of a general store opposite the Blue-ball near Mill Bridge, relocated to Roxbury where she resided at the home of Nathaniel Felton, Scythe-Maker, and sold:

All sorts of garden seeds imported in the last ship from London … Peas, beans, red and white clover and other grass seeds; hemp seed; Cheshire Cheese; Flour of Mustard; Jordan Almonds; Florence Oyl; split and boiling Peas; Stone and Glass Ware; Chimney Tiles; Kippen’s Snuff; Pipes, Spices, Sugar, Chocolate; English and Scotch GOODS, &c. (Boston Gazette and Country Journal, February 20th, 1764, page 4).

By early summer 1764 brothers John and Thomas Stevenson sought to offset the public’s smallpox fears through creative advertising. They announced that the disease was due to contaminated goods that entered the port of Boston—but if vessels were off-loaded elsewhere and merchandise transported overland, such items would be “free of the Infection of the Small-Pox” (The Boston Evening Post, June 25th, 1764, page 4).

ECONOMICS: COST OF LIVING

An anonymous pastor identified only as “TW” complained of high prices for food and life essentials. He described his living conditions in 1747 and longed for earlier days in 1707 when he purchased items at inexpensive rates: butter (6 pence/pound), cheese (2 pence/pound), dozen eggs (2 pence), beef and mutton (2 ½ pence/pound), pork and veal (3 pence/pound), sugar (6 pence/pound), chocolate (2 shillings & 6 pence = 18 pence/pound), and molasses (1 shilling & 10 pence = 22 pence/gallon). His concerns documented the importance of chocolate as an expensive but essential dietary item (The Boston Evening Post, December 14th, 1747, p. 2).

An anonymous letter written in 1728 also complained of high prices. He stated that at one time his family of eight needed only 12 shillings/week for food but with current high prices he was unable to supply his family essentials, such as butter, cheese, sugar, coffee, tea, and chocolate and that he also could not afford cider, fruits, liquor, tobacco, or wine. He lamented that his economic deprivations made it impossible to be hospitable and to perform acts of charity (New England Weekly Journal, November 25th, 1728, page 2).

ECONOMICS: PRICE CURRENTS AND SHIPPING NEWS DOCUMENTS

Price Current broadsides, commonly published in newspapers, announced what were considered fair prices for basic foods, beverages, hardware, and household essentials. Early American Newspapers contains several thousand Price Currents. Using these documents we captured chocolate-related data by city and date, tracked the information by geographical location (from Georgia northward to Canada), then considered the impacts of season (winter vs. summer prices) and potential hazard/risk (i.e., hurricane season and war years) on chocolate prices. By matching Price Current data with parallel chocolate-related advertisements, we observed that several North American chocolate merchants sometimes stockpiled enormous quantities of raw cacao beans or ground cocoa—up to 120,000 pounds—to offset seasonal and hazard-related market fluctuations

(John Parker & Sons, Independent Chronicle, April 18th, 1811, page 2; F. Beck, Columbian Centinel [sic], October 10th, 1812, page 1; Munson & Barnard, Boston Gazette, February 3rd, 1814, page 3).

Early American Newspapers includes thousands of shipping news articles, which announced the arrival/departure of ships at the major east coast ports. These allowed detailed economic analysis of the cacao/chocolate trade. Information provided included name and type of ship, master/captain, associated cargo, ports of origin and destination, and sometimes the names of chocolate-related merchants who received the cargos.

ETHICS: SLAVERY

Slave documents sometimes contained chocolate-related information. James Lubbuck, for example, identified himself a “chocolate grinder” and offered a 3£ reward for the return of his runaway slave (New England Weekly Journal, September 4th, 1727, page 2).

Boston merchant Daniel Sharley advertised that his runaway slave:

[Was] used to grind Chocolate and carry it about for Sale (The Boston News-Letter and New-England Chronicle, June 2nd, 1763, page 3).

John Maxwell, chocolate merchant, died in 1733 and his obituary notice reported a basic inventory of household goods for sale that included:

A Negro Woman, about Twenty Years of age, can do household work and grind chocolate very well; at the above said house (The Boston News-Letter, May 31st, 1733, page 2).

GENDER AND EQUAL OPPORTUNITY

Dorothy Jones and Jane Barnard opened the first chocolate house in Boston prior to the establishment of newspapers in New England. Their petition to the Boston Selectmen in 1670 included the following notation:

To keepe a house of publique Entertainment for the sellinge of Coffee and Chucalettoe2

Sixty years later Mrs. Reed (no first name provided) advertised the opening of her chocolate shop on King-Street, Boston and invited gentlemen patrons to drink chocolate, coffee, or tea and spend their leisure reading the news—with beverages served any time of day (Boston Gazette, September 13th, 1731, page 2).

By 1755 Mary Ballard had opened her coffee, tea, and chocolate house also on King Street. Her advertisements also were directed towards wealthy gentlemen, since chocolate was expensive and proper women did not frequent chocolate houses whether in England or North America:

For the Entertainment of Gentlemen, Benefit of Commerce and Dispatch of Business, a Coffee-house is this Day opened in King Street … Gentlemen who are pleased to use the House, may at any Time of the Day, after the Manner of those in London, have Tea, Coffee, or Chocolate, and constant Attendance given by their humble Servant, Mary Ballard (Boston Evening Post, December 8th, 1755, page 2).

POLITICS AND MILITARY ISSUES

Boston merchants sometimes asserted their loyalties overtly or subtly through newspaper advertisements. Daniel Jones sold chocolate at his general store on Newbury Street. In 1760 he published a series of newspaper advertisements announcing that:

Officers and Soldiers who have been in this Province Service may be supplied with … articles on short credit till their muster rolls are made up, as usual, the soldiers being well recommended (Boston Post-Boy, December 15th, 1760, page. 4).

Elizabeth Perkins advertised her political leanings in 1773 when she announced the location of her shop being “two doors below the British Coffee-House, North Side of King Street” where she sold chocolate and groceries (Boston Evening Post, August 30th, 1773, page 4).

George Fechem, chocolate-maker and probable loyalist, announced the sale of his mill and chocolate-related equipment in the fall of 1776:

A good chocolate mill, which will go with a horse and grind 120wt of chocolate in a day. Said mill consists of three good kettles, with twelve pestles in a kettle well leaded, nine dozen pans, one good nut cracker, a good musline [cloth] to clean the shells from nuts. Any Person wanting the same may apply to GEORGE FECHEM, near Watertown Bridge (Boston Gazette and Country Journal, September 9th, 1776, page 4).

CLIMATE, TEMPERATURE, AND HEALTH

Samuel Watts manufactured chocolate near the Boston Prison Yard. During the fall of 1751 unseasonably high temperatures threatened his business and he published the following apology:

By reason of the heat of the weather, he [i.e. Samuel Watts] has been unable to supply his customers with chocolate for these few weeks past, and fears to the loss of many of them (The Boston Gazette or Weekly Journal, October 8th, 1751, page 2).

A mid-18th century chocolate-related statement of consumer concern received front page notice and warned that drinking hot chocolate served at temperatures higher than body heat would:

Thicken the blood [and] relax and weaken the Nerves and Stomach, and thereby hurt the Digestion, & produce Colics, &c (The Boston Gazette or Weekly Journal, March 5th, 1751, page 1).

CODA

Our candidate for the first chocolate-related advertisement to appear in a North American English newspaper is the following, although we continue to search for an even earlier account:

To be sold in Boston at the Ware-house of Mr. James Leblond on the Long Wharf near the Swing-Bridge, new Lisbon Salt … also Rum, Sugar, Molasses, Wine, Brandy, sweet Oyl, Indigo … Cocoa, Chocolate, with all sorts of Spice, either by Wholesale or Retale [sic], at reasonable Rates (The Boston News-Letter, December 3rd, 1705, page 4).

Early American Newspapers provides the street names and general addresses for nearly 1,000 chocolate-related establishments in Boston from 1705 into the 19th century.3 An enjoyable educational activity would be to walk the streets of “old” Boston and search out these addresses, identify current ownership and commercial activities, and determine whether or not a chocolate link has been maintained between past and present.

About the Author

Louis Grivetti is Professor of Nutrition, Emeritus, at the University of California, Davis. He received his Ph.D. in geography (1976) at the University of California, Davis, with complementary training in nutrition and food science. His research specializations include the geography and history of food, edible wild plants and human survival during drought, and diet in antiquity. Professor Grivetti and Howard-Yana Shapiro are Co-Editors of the recently published book Chocolate: History, Culture, and Heritage (Wiley, 2009). The article above first appeared in the April 2011 issue of The Readex Report.

REFERENCES CITED:

1Grivetti, L.E. and Shapiro, H.-Y., Editors. 2009. Chocolate. History, Culture, and Heritage. Hoboken, New Jersey: A. John Wiley & Sons.

2Gay, J.F. 2009. Chocolate. Production and Uses in 17th and 18th Century North America. p. 281. In: Grivetti and Shapiro Editors (above).

3Grivetti, L.E. 2009. Boston Chocolate, 1700-1825. People, Occupations, and Addresses. pp. 817-835. In: Grivetti and Shapiro Editors (above).

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How to Get Ahead: Century-Old Advice for the “Woman of Business”

Monday, February 6th, 2012

From The Idaho Statesman (April 30, 1911). Source: American Newspaper Archives

Today’s woman has a wealth of information at her fingertips on how to get ahead at work. Books such as Nice Girls Don’t Get the Corner Office, Hard Ball for Women and Play Like a Man, Win Like a Woman; magazines such as Pink; and numerous blogs all offer advice to the up-and-coming woman of business. In the 19th century unprecedented numbers of women joined the workforce and thus entered into the public sphere for the first time. Many did so out of necessity, but some were motivated by ambition. What advice was available to the ambitious woman of business in the 19th century?

Along with books and women’s magazines, mainstream newspapers began to offer advice to women on achieving business success. Much of this advice literature was written by women. Women held each other to high standards. Even by their own sex, women were often thought too naturally tender-hearted and sentimental to be good at business. An article from The Chicago Record, written by a woman and reprinted by The Kansas City Star, sternly advised women to be appropriately business-like and not to confuse business with philanthropy for “it may be questioned whether half the failures in business ventures by young women do not arise from this simple fact.”1

The author warned the woman of business that she had exchanged “the privilege of special courtesy to her sex” for “independence and business reciprocity.” In other words, a woman should expect no special treatment because she was a woman.

Others argued that the very skills that enabled a woman to be a good wife and mother also made her a business woman. Mrs. S. M. Perkins in the Cleveland Plain Dealer asked:

A woman who carefully looks after the details of housekeeping and trains up a family of children, taking them through the mumps, measles, whooping cough and the teething period, and attends to getting of twenty-one meals, such as his lordship will not grumble about; and keeps a house in order—bed making, sweeping, dusting, house cleaning, washing and ironing, finding school books for children and mending their little torn garments—is not such a one a businesswoman?2

The “world is full of business women,” Mrs. Perkins continued, but what made women different from men is that “women [had] more conscience, more moral integrity.”3

As a result, she concluded, “we somehow expect unusual worth in a woman.”4 Once a woman had established her business reputation, she must work hard at keeping it because, as the author said, “a woman cannot afford to break her word. It will ruin her reputation to do it.”5 By keeping her word, people would trust her and help her succeed, the author advised. It was universally acknowledged that standards were higher for women.

Women business pioneers were often interviewed by the press. One such business pioneer was Mrs. Frank Leslie, born Miriam Follin (1836-1914), once known as “the handsomest newspaperman in the United States.”6 When her second husband, Frank Leslie, died in 1880, Miriam was left with a contested will and a publishing enterprise in deep debt. Upon the deathbed request of her husband to save his business, Miriam legally became Frank Leslie. This gave her legal rights to all Frank Leslie publications, even over the objections of her stepson, Frank Leslie, Jr. and his brother. She turned the enterprise around by selling off unprofitable publications and developing a new publishing strategy that returned the business to profit.

From The Idaho Statesman (April 30, 1911). Source: American Newspaper Archives

In 1902, she sold the business and gave up the name Frank Leslie, stylizing herself as “the Baroness de Bazus,” which she claimed was an old family title. The Baroness made several observations about business women in her interview with Ada Patterson in The Idaho Statesman.

First, she said that women were too conservative: “They are too timid to essay new paths.”7 She also said that women sometimes expected special treatment:

I had 50 women in my employ at one time, and I noticed their tendency to arrive late and stay late. They would say to me, “But so long as I do my work does it matter whether I come into the office at 9 or 11?” And I would answer, “Perhaps not in your individual case. But If I granted this privilege to one, the other women, and the men too, would have a right to expect it. The office would be demoralized.”8

But what was essential for a woman’s success in business was “to forget her sex in dealing with men,” she said.”9 Business women were often seen to be using feminine wiles to get ahead. Or at least they had to fight the perception they were. The illustration (by a male artist) that accompanied her interview is a good example of such perceptions, depicting a woman coquettishly trying to balance on a tight rope, while holding a pole with a businessman on one end and a bag of money labeled business on the other.

Not surprisingly, many women were often subject to sexual harassment. The New York Tribune reported that women who had gone out to solicit advertising were repeatedly subjected to “improper advances.” The Tribune displayed an unsympathetic attitude towards such reports, saying merely that advertising, being too public a profession, may not be suitable for young women and perhaps should be reserved for those over 40. It recommended less public pursuits such as handicrafts, nursing, designing, and higher levels of domestic service for the young career woman. But no matter the profession, the New York Tribune stated unequivocally, “a pure woman, provided always that her dignity and pure manner express her purity, needs no lion to protect her, wherever she may go.”10

Over 40 years later in 1911 the Baroness admitted that she smiled when she heard of women being harassed in offices, stating, “if women are preyed upon, it is because they allow themselves to be preyed upon. If women practice allurements during business hours, they must not be appalled if men regard these coquetries as overtures.”11

Given that the Baroness, a reputed beauty of her times, divorced her second husband and married her boss, Frank Leslie, one wonders what means she used to get ahead. She did, however, have a pragmatic attitude toward life, recommending that business women marry because men were “necessary evils.”

If you are traveling you are treated with more respect, and you are not so likely to be cheated if you are attended by a husband….when I walk downstairs, I need the support of a man’s arm or a banister, I don’t care which, but I need one. As society is in the world today, it is almost necessary to have a husband.12

In sum, advice given to business women of the 19th century:

• Don’t play “nice”

• Utilize women’s traditional skill sets and strengths

• Expect standards to be higher for women

• Be more adventurous; try new paths

• Expect and give no special treatment

• Be pragmatic.

In over 100 years, has business advice for women changed much?

Notes

1“Some Hints and Good Advice to Business Women,” Kansas City Star, January 23, 1894, p.  14.

2“Business Women,” Cleveland Plain Dealer, May 21, 1897, p. 10.

3Ibid

4Ibid

5Ibid

6“Hints to Business Women by a Baroness: The Former Mrs. Frank Leslie Tells How To Succeed.”  The Idaho Statesman, April 30, 1911, p. 3.

7Ibid

8Ibid

9Ibid

10“For Business Women,” The New York Tribune, June 21, 1871, p. 4.

11“Hints to Business Women,” ibid.

12Ibid

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Attend a 2012 Readex ETC training session

Friday, February 3rd, 2012

ETC (Enhancements, Training and Content) is an ongoing, multifaceted program that provides Readex customers with web-based historical content unavailable elsewhere, the latest and most useful product features and functionality, and online access and storage support.

In addition, as part of the ETC program we feature regularly scheduled training sessions that are highly valued by many of our customers. These online sessions provide guidance and suggestions for making the most of your Readex collections. Faculty and students are welcome to attend, and ample time is provided for questions.

Our spring 2012 training schedule is now available. Register for one or more of the sessions today!

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